The Port of Venice appears for the first time at Fruit Logistica in Berlin
The Venetian hub exhibits at Fruit Logistica 2018 due to be held in Berlin, to promote its competitive asset in the cold supply chain.“With regard to the perishable supply chain the time has come to play our role, as we can count on several strategic axis" says President Pino Musolino "besides our direct lines to the Mediterranean, that are ranking a significant growth in export of fresh fruits and vegetables. The line connecting Venice to the Far East increased traffics in import of pineapples from Indonesia, opening new gates for fresh products. Furthermore, our Ro-Ro lines to Greece connetc this to Central European markets thanks to the totally intermodal service from Venice to Frankfurt, mostly dedicated to fresh produce. This service is supported by a logistics platform providing handling and warehousing of products requiring a controlled-temperature, such a flagship for our port".
"Master of Fesh. Since forever" is the new brand that will be employed for the promotion in this field, due to be launched in Berlin as an international recall to the History of Venice: as a matter of fact, the term "Master" has a dual meaning. Venetians were both "Masters of fresh", as the Captains of vessels charting the Spice Routes (3 routes in total, and 1 of them corresponding to the Maritime Silk Road) and Masters of the fine Art of preserving fresh produce through the employment of spices. Another
The excellence of Serenissima's advocates is also recalled by the Fondaci, not just simple warehouses but real control centres for goods, meant to simplify commercial procedures and mirroring what happens in Venice today through the one-stop-shop.